avarice

On a recent weekend in Vung Tau I rented this motorbike that had a rather strange choice of brand name, the definition of which I’ve placed below. Could it be indicative of the culture currently sweeping this country?

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av⋅a⋅rice  [av-er-is] 
noun
insatiable greed for riches; inordinate, miserly desire to gain and hoard wealth.