So what are you reading these days?
Posted 25/01/2005 under
news articles •
With more and more people blogging and news services offering subscriptions to their RSS feeds there are more RSS feed aggreagotrs appearing every week it seems. Rojo Networks offers to help users find information more efficiently and also to help consumers share dynamic content. This article is from MIT’s Technology Review.
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So what are you reading these days?
By Corie Lok Febuary 2005
These days it seems everyone’s blogging. Combine this newest source of information with more traditional online news sources, and you could spend your whole day slogging through lists of bookmarked Web pages just to keep up. Rojo Networks is one of the latest of a bevy of startups trying to help Web users make better sense of this content explosion. The year-and-a-half-old startup’s approach is to help users home in on the most relevant and interesting news and blogs by finding out what others in their online social networks are reading.
in enabling users to draw on the insights of friends, family, colleagues, and others in their social networks, Rojo departs from most of the competition. Rojo users can invite others to sign up for Rojo accounts; those accounts are linked, much like the accounts on the popular website Friendster. Rojo users can see what RSS feeds the members of their networks are reading and which stories they are flagging. Network popularity also affects the ranking of results when the user searches RSS feeds. “We all depend on our community for content discovery,” says Chris Alden, Rojo’s cofounder and CEO. “Any successful media service has to tap into that.”