Website Marketing SEO Score Tool
Hubspot is an inbound marketing system designed to help your business get found on the Internet. The best way to be found on the Internet is to employ good Search Engine Optimisation (SEO) methods and Hubspot have developed a Website Grading Tool that not only allows you to see how your site ranks, it also allows you to compare it with the websites of your competitors. Best of all, at time of writing it’s free.
First up the grading tool evaluates how your Web site stacks up in terms of marketing effectiveness against the hundreds of thousands of websites that it has evaluated previously. It does this by using an algorithm of over 50 different variables and they say that this software is being constantly upgraded and the algorithm enhanced. I assume that, as more websites are graded, your own websites score will alter slightly according to the ranking of other sites evaluated. If that makes sense!
Considering that I’ve never worried too much about SEO for royby.com, I was happy that it received a score of 69/100. That means that it has scored higher than 69% of all other sites evaluated.
Website grader looks at on-page SEO first, like title, meta keywords, heading summaries etc, and then it checks out the off-page SEO like domain info and google page rank etc. It checks to see if you have a blog and finds your Technorati blog ranking which measures the popularity of a given blog compared to all the other blogs that have been submitted to the system. A Weblog About Weblogging ranked 1,285,236, which is not good enough if I want this blog to be right up there in terms of popularity. But hey, that still in the top 1.84% of all blogs tracked by Technorati.
Finally, Website Grader looks at your websites standing in the social mediasphere, how it converts qualified visitors to leads via RSS and conversion forms, and looks at your sites competitive intelligence. Throughout all of these evaluations, Website Grader gives you valuable hints and links to information about how you can better optimise your website. You receive an e-mail telling you when the evaluation is complete with a link to click and view the report.
A very useful tool and one that I will use consistently in the future as I strive to upgrade royby.com’s SEO.
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